# Federico Valla

> Independent creative director and developer, making sites for products more serious than their site.

Federico Valla is an independent creative director and developer working between Milan and Prague. He designs and builds websites for products that are more serious than their current site: immersive, animated and WebGL-driven work for technology, AI and culture brands, on his own and with studios such as OFF+BRAND. His work has been recognised by Awwwards (Site of the Day and Site of the Month), FWA, CSS Design Awards and the Webby Awards.

- Role: Creative Director, Designer and Developer
- Based in: Milan, Italy
- Website: https://www.federic.ooo/
- Email: hello@federic.ooo (preferred contact)
- Expertise: Creative direction, Web design, Creative development, Front-end development, Interactive and immersive websites, WebGL, Three.js, 3D design, Motion design, Webflow development, Generative AI
- Recognition: 11× Awwwards Site of the Day, 9× FWA, 3× Webby Awards, 2× Awwwards Site of the Month, 2× CSS Design Awards, 1× Awwwards Site of the Year

## Pages

- [Home](https://www.federic.ooo/): Independent creative director and developer, making sites for products more serious than their site.
- [Archive](https://www.federic.ooo/archive): Archive of creative work and projects by Federico Valla.
- [AI/ML](https://www.federic.ooo/ai): AI and machine learning projects and experiments by Federico Valla.
- [3D](https://www.federic.ooo/3d): 3D projects and experiments by Federico Valla.
- [Design](https://www.federic.ooo/design): Design projects and visual experiments by Federico Valla.

## Selected work

- Private project: Jul 2026. With OFF+BRAND.
- Private project: Jul 2026. With OFF+BRAND.
- Private project: Jul 2026. With OFF+BRAND.
- [Study Hall](https://studyhall.design/): Jul 2026. Website for Study Hall, an Oakland creative agency working across brand, motion and interactive. Made with Gatzara.
- Private project: Jun 2026. Awards: Awwwards Site of the Day, FWA
- Private project: May 2026. With OFF+BRAND.
- [Mina](https://m-i-n-a.com/): Apr 2026. Website for MINA, an independently run space and collective in Milan focused on community and self-production.
- [Shield Wallet](https://aleo.org/shield/): Mar 2026. Website for Shield Wallet by Aleo, a private crypto wallet that uses zero-knowledge encryption to hide balances and transaction history.
- [Ssscript](https://ssscript.app/): Mar 2026. Website for Ssscript, an AI, MCP and custom-code launchpad for Webflow. Made with Matteo Donini.
- [Iyo AI](https://iyo.ai/): Jan 2026. Website for iyO, a company building screenless, voice-driven agentic computers. Made with Matteo Donini.. Awards: FWA, Awwwards Site of the Day
- [Smooothy](https://smooothy.federic.ooo/): Jul 2025. Smooothy, an open-source, configurable slider library built for animation-heavy websites.. Awards: FWA, CSS Design Awards, Awwwards Site of the Day
- [Aether1](https://www.aether1.ai/): Jun 2025. Launch website for the Aether 1 earbuds. Made with OFF+BRAND.. Awards: FWA, CSS Design Awards, Awwwards Site of the Day, Webby Awards
- [Visual Business](https://www.vvisual.biz/): May 2025. Website for Visual Business, a high-end digital art direction, production and 3D modelling studio.. Awards: Awwwards Site of the Day, FWA
- [DDD Milan](https://milano.ddd.live/): May 2025. Event website for Digital Design Days Milano, the international digital design festival. Made with Basilico.
- [DDD Palermo](https://palermo.ddd.live/): Apr 2025. Event website for Digital Design Days Palermo (DDDx), the travelling edition of the Digital Design Days festival. Made with Basilico.. Awards: FWA, Awwwards Site of the Day
- [Docusign](https://brand.docusign.com/): Apr 2025. Brand guidelines website for Docusign: the central hub for its brand system, used by internal teams and external vendors. Made with Niccolò Miranda.. Awards: Webby Awards
- [Siena Film Fnd](https://www.siena.film/): Feb 2025. Website for Siena Film Foundation, a boutique film production house. Made with Niccolò Miranda.. Awards: Awwwards Site of the Day, Awwwards Site of the Month, FWA
- [TheCodeFlow.Co](https://www.thecodeflow.co/): 2025. Website for TheCodeFlow, a JavaScript course for Webflow and no-code developers.
- [Gab Contassot](https://gabrielcontassot.com/): Apr 2024. Portfolio website for Gabriel Contassot, a freelance designer and director working with brands and agencies worldwide.. Awards: Awwwards Site of the Day, FWA
- [Filippo Ruffini](https://www.filipporuffini.com/): Jul 2023. Portfolio website for Filippo Ruffini, an Italian graphic designer specialising in UI/UX, digital branding and motion. Made with Ilja Van Eck.. Awards: Awwwards Site of the Day
- [Office Studio](https://offficestud.io/): Apr 2023. Website for OFFFICE — For Future Furnishing.. Awards: Awwwards Site of the Day
- [Webflow.com](https://webflow.com/?redirect=no): 2023. Work on webflow.com, the marketing site of the Webflow web platform. Made with OFF+BRAND.
- [Loewe Craft Prize](https://craftprizeexhibition.loewe.com/): 2023. Online exhibition for the LOEWE FOUNDATION Craft Prize, the international award celebrating contemporary craft. Made with Gigadesignstudio.

## Archive

- [Bilt](https://www.bilt.com/card): Jan 2026. Website work for the Bilt credit cards, which earn rewards on rent and mortgage payments.
- Private project: Dec 2025. Awards: Awwwards Site of the Month, Awwwards Site of the Day, FWA, Awwwards Site of the Year, Webby Awards. With OFF+BRAND.

## Mentions

- [Selling The Worlds First Audio Computer](https://www.awwwards.com/iyo-case-study-selling-the-worlds-first-audio-computer.html): Awwwards, Case, 2026
- [The Best Creative Websites of the Month](https://muz.li/blog/the-best-creative-websites-of-the-month-march-2026/): Muz.li, Article, 2026
- [Prompt Steal & Borrow](https://www.libreriaverso.com/appuntamenti/alvivo-5/): Alvivo, Round Table, 2026
- [Til Dev Do Us Apart](https://www.youtube.com/watch?v=-od85whQ7gU): Webflow Conf, Talk, 2024
- [Gab Contassot](https://tympanus.net/codrops/2024/04/24/case-study-gabriel-contassots-portfolio-2024/): Codrops, Case, 2024
- [Siena Film Foundation](https://www.commarts.com/webpicks/siena-film-foundation): CommArts, Article, 2025
- [Smooothy](https://github.com/vallafederico/smooothy): Github, Open Source, 2025
- [Visual Business](https://www.commarts.com/webpicks/visualbusiness): CommArts, Article, 2025
- [Webflow Dev Setup](https://github.com/vallafederico/webflow-dev-setup): Github, Open Source, 2025

## AI/ML projects

- IND Style LoRa: 2023. Industrial-style LoRA model for product-photography-style image generation. Commissioned work.
- IND (Fashion — Research): 2023. Industrial-style LoRA model trained for speculative visual research in fashion. Commissioned work under NDA.

## 3D projects

- A Live Key: 2026. Tamagotchi-style hardware crypto wallet: industrial and 3D design, with production-ready assets optimised for real-time WebGL.

## Profiles

- [X (Twitter)](https://x.com/ffmfed)
- [Instagram](https://www.instagram.com/ffmfed/)
- [LinkedIn](https://www.linkedin.com/in/federicovalla/)
- [Dribbble](https://dribbble.com/federicooo)
- [Behance](https://www.behance.net/FedericoValla)
- [GitHub](https://github.com/vallafederico)
- [Awwwards](https://www.awwwards.com/fvalla/)
- [The FWA](https://thefwa.com/profiles/federico-valla)

## Contact

- [Email](mailto:hello@federic.ooo): Preferred way to get in touch for new projects

## Optional

- [Full context](https://www.federic.ooo/llms-full.txt): Everything in this file plus collaborators, full project descriptions and design fragments

Last updated: 2026-10-13